The Iceland Movie Pavilion, named "UFO, GRJÓTAGJÁ," is situated in the expansive landscape of Iceland. The design caters to multiple functions, combining the experience of watching films with opportunities for community interaction. The concept revolves around blending public and private spaces, creating an environment that invites visitors to engage from the moment they step inside.

Spatial Organization
The layout of the pavilion is designed for easy movement and access. Upon entering, guests find a spacious foyer that serves as both a welcome area and a lounge. This area encourages exploration and interaction, where visitors can browse promotional materials related to films. The pavilion features a central spherical core that simplifies movement to ticketing and the cinema hall, enhancing the overall experience.

Adaptability and Functionality
The cinema hall is designed with flexibility in mind. This space can adapt to various events beyond simple film screenings. Partition walls can be opened to allow for different seating arrangements, making it suitable for social gatherings as well. Significant attention is given to seating comfort. Though designed for film viewing, it accommodates other functions without losing clarity of purpose.

Light and Atmosphere
Lighting plays an important role in shaping the pavilion's atmosphere. A blend of natural light and artificial sources enhances the environment and changes throughout the day. This carefully planned lighting allows visitors to immerse themselves in the films shown without distraction. It sets the mood for each screening, ensuring an enjoyable viewing experience.

Materiality
Rammed earth is the main material used in construction, providing a connection to the environment. This choice supports sustainability and offers considerable thermal efficiency. The pavilion's core is covered in aluminum sourced locally, contributing to an updated look while also reflecting the natural light and colors of the landscape.

Large windows in the café area afford views of the surrounding Icelandic scenery, enriching the visitor experience. This connection to the outdoors allows natural light to illuminate the interior spaces, promoting a bright and welcoming atmosphere throughout the pavilion.