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Digital Facade and Textured Concrete Define a Community Space for Interactive Learning

Author:
Elena Traudt
Digital Facade and Textured Concrete Define a Community Space for Interactive Learning
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A dynamic digital facade combined with textured concrete creates a visually engaging environment that fosters interactive learning in a contemporary museum dedicated to the evolution of the Internet.
5 key facts about this project
01
The museum's digital facade incorporates interactive screens that change content in real-time based on visitor engagement.
02
Textured concrete panels are employed for both aesthetic appeal and environmental durability, supporting sustainability goals.
03
An open atrium design facilitates vertical circulation, enhancing visitor interaction with exhibits across multiple levels.
04
Dedicated zones for community involvement are integrated into the layout, emphasizing collaboration and shared learning experiences.
05
The structure utilizes energy-efficient systems to minimize ecological impact while maximizing natural light throughout the space.

## Overview

The London Internet Museum is designed to explore the evolution of the Internet and digital technology through a thoughtfully integrated architectural framework. Located in a context that juxtaposes historical significance with modern advancements, the museum aims to create an educational environment that fosters discovery and interaction. The design consists of two primary structures: the Old Station Building, which houses historical artifacts related to the Internet, and the New Building, which emphasizes innovation and contemporary digital experiences.

### Historical and Contemporary Juxtaposition

The architectural composition presents a duality that embodies the museum's core mission of knowledge acquisition and dissemination. The Old Station Building utilizes textured concrete and digital screens to convey its historical context, while the New Building features a transparent facade constructed of glass and metal. This combination not only allows for natural light to permeate the interior but also symbolizes the connectivity inherent in the digital age. The interplay of form and materiality in both buildings encourages visitors to engage in a dialogue about the past and future of technology.

### Interior Experience and Spatial Strategy

The interior layout focuses on circulation and accessibility, facilitating an engaging visitor experience. A central atrium serves as the heart of the museum, providing visual coherence across multiple levels and encouraging interaction with the exhibits. Surrounding this core, an open floor plan allows for seamless navigation between exhibition areas, libraries, and workshop spaces. Interactive installations are strategically integrated throughout the interior, guiding visitors on a journey of exploration and discovery. The programmatic arrangement supports an iterative flow, culminating in an exhibition hall that reflects the ascending nature of knowledge acquisition.

### Materiality and Sustainable Design

Material selection plays a critical role in the museum's architectural narrative. The extensive use of glass in the New Building promotes transparency and interaction, while the textured concrete of the Old Station Building highlights its historical significance. Additionally, the use of digital screens on the exterior facade allows for dynamic visual displays that resonate with the evolving context of the digital landscape. The thoughtful integration of sustainable design practices, evident in the emphasis on natural light and material choices, underscores an awareness of ecological considerations within contemporary architectural practice.

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Buildner is launching The Next House: USA, a global architecture competition that challenges architects, designers, and thinkers to reimagine the American suburban home for the 21st century. For decades, the suburban house has symbolized comfort and stability, but today it often reflects excess, isolation, and environmental strain. This competition asks: how can the American home evolve to address climate urgency, economic pressures, and shifting social values?

Participants are tasked with designing a prototype home of no more than 1,500 sq ft (≈140 m²) for a household of two adults and one child. The design should be compact yet generous, adaptable, sustainable, affordable, and replicable across diverse U.S. contexts. More than a design exercise, the competition aims to spark a conversation about how homes can support healthier, smarter, and more connected communities.

The total prize fund is $20,000 USD. The final registration deadline is May 20, 2026, and winners will be announced on September 22, 2026. The Next House: USA invites architects, students, and visionaries worldwide to redefine what the American home means today—and what it should mean tomorrow.

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