The Showcase is an architectural pavilion located in Iceland, designed to connect contemporary cinema culture with the unique landscapes of the region. It serves as a venue for film presentations and cultural events, while also providing a welcoming space for visitors to engage with Iceland's natural beauty. The overall design emphasizes a relationship between the built environment and the surrounding geological features.

Concept and Design

The design of The Showcase is characterized by an inviting form that encourages exploration. The building's west side faces the Grjótagjá cave, creating a natural entry point for visitors. The structure is nearly enclosed to offer protection from the weather, while the southern façade is partially open, allowing views of its internal features from outside. This choice fosters a connection between the pavilion and the landscape, making the geological elements a part of the visitor experience.

Functional Layout

Inside the pavilion, distinct areas accommodate various activities. There is a reception space for information and ticket purchases, a cinema for film screenings, galleries for exhibitions, and a café for visitors to relax. The layout is designed for easy movement, guiding visitors from one area to another. This flow encourages people to engage with the different functions of the space, making for a cohesive experience that celebrates both cinema and culture.

Materiality and Sustainability

Material choices reflect both the aesthetics of the design and a commitment to sustainability. The façade is created from gabion cages filled with local basalt rocks, which echo the volcanic landscape typical of Iceland. This approach not only connects the pavilion visually to its environment but also supports ecological practices by using materials sourced nearby. The structural framework is based on timber, which provides insulation and supports energy efficiency.

Design Details and Features

One notable feature of The Showcase is its folded roof, which creates a skylight that brings natural light into the core of the building. This element enhances the interior spaces. On the south-facing roof, solar panels are installed to generate passive electricity, aligning with sustainable design principles. Additionally, the pavilion incorporates a rainwater harvesting system to promote efficient water use. The interplay of light and shadow within the space enriches the visitor experience, highlighting the relationship between architecture and the distinctive Icelandic landscape.