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Draped Facade of Glass and Concrete Blending Natural Elements in a Vibrant Urban Hub

Authors:
Gavish Sahni, Deepika Goel, Shailender Rajput
Draped Facade of Glass and Concrete Blending Natural Elements in a Vibrant Urban Hub
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The draped glass facade envelops a vibrant urban hub that integrates exhibition spaces and retail, reshaping the boundary between fashion and community engagement in the heart of Bangkok.
5 key facts about this project
01
Draped facade mimics the appearance of fabric, reinforcing the connection to fashion.
02
Circular and oval floor plans promote flexible use and community interaction.
03
Integrated landscaped gardens provide green spaces amidst urban architecture.
04
Strategic positioning adjacent to transit enhances accessibility for visitors.
05
Design incorporates exhibition areas for local art and fashion showcases.

### Overview

The "I Am Fashion Hub" is situated in Bangkok, Thailand, designed to serve as a dynamic center for fashion enthusiasts. This facility integrates retail, community spaces, and cultural experiences within a contemporary framework that reflects the urban context. The intent of the design emphasizes not only consumer engagement but also the creation of a shared venue for creativity and cultural exchange.

### Spatial Organization

The architectural language employs circular and oval floor plans, facilitating a non-linear spatial arrangement that enhances flexibility for various activities. Each level is purposefully constructed to house dedicated areas, including libraries, lounges, and exhibition spaces, promoting interaction among visitors. The strategic implementation of vertical circulation through elevators and stairwells ensures efficient access to all levels, while large atriums contribute to natural light penetration, fostering an environment of openness.

### Material and Facade

The facade of the building is characterized by layers that evoke the appearance of draped fabrics, symbolizing the essence of the fashion industry. The materials utilized include glass, which provides transparency and enhances natural illumination, concrete for durability as the primary structural element, and metal accents that contribute to a sophisticated aesthetic. Surrounding landscaped gardens augment the built environment, offering green spaces that facilitate a connection to nature within the urban setting. This thoughtful design promotes both tranquility and a vibrant community atmosphere.

### Integration and Connectivity

Strategically positioned adjacent to a transit system, the hub features architectural elements that directly link to the train station, enhancing accessibility for commuters. Additionally, the incorporation of spaces for art installations and fashion showcases encourages cultural engagement, promoting local talents and creating a multifaceted venue that engages the surrounding community.

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Pavilion Atlas 2026: Rethinking Nations Through Architectural Storytelling

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Competition organisers

Buildner launches Pavilion Atlas 2026, a global architecture competition inviting designers to create conceptual pavilions that tell the story of a country. Participants are challenged to express cultural, social, environmental, or political identity through spatial storytelling, focusing on ideas rather than symbols or technical constraints. The competition offers a total prize fund of €20,000, with final registration open until September 16, 2026, and winners to be announced on December 8, 2026. All submissions will become part of a global design archive.

Pavilion Atlas 2026

Design a story of your country

ideas COMPETITION
Prize Monetary award
Eligibility Open to all
Final registration deadline 16 September 2026

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