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Draped Facade of Glass and Concrete Blending Natural Elements in a Vibrant Urban Hub

Authors:
Gavish Sahni, Deepika Goel, Shailender Rajput
Draped Facade of Glass and Concrete Blending Natural Elements in a Vibrant Urban Hub

Project in-detail

The draped glass facade envelops a vibrant urban hub that integrates exhibition spaces and retail, reshaping the boundary between fashion and community engagement in the heart of Bangkok.
5 key facts about this project
01
Draped facade mimics the appearance of fabric, reinforcing the connection to fashion.
02
Circular and oval floor plans promote flexible use and community interaction.
03
Integrated landscaped gardens provide green spaces amidst urban architecture.
04
Strategic positioning adjacent to transit enhances accessibility for visitors.
05
Design incorporates exhibition areas for local art and fashion showcases.
The architectural project "I Am Fashion Hub" is situated in Bangkok, Thailand, and serves as a contemporary venue for fashion, retail, and community interaction. This design integrates commercial elements with cultural spaces, reflecting the dynamic nature of the fashion industry while accommodating the urban lifestyle of Bangkok's residents and visitors. The architecture emphasizes fluidity and organic forms, fostering an environment that encourages creativity and engagement.

Unique Design Approach

This project distinguishes itself through its innovative use of spatial organization and materiality. The floor plans are characterized by non-linear shapes, notably circular and oval, which allow for various functional areas that promote interaction. The vertical circulation is seamlessly integrated into the design, featuring strategically positioned elevators and a network of stairways that enhance accessibility across multiple levels. Large atriums create visual connections between different floors, allowing natural light to penetrate deep into the interior space.

The facade is particularly noteworthy, crafted to evoke the appearance of draped fabric. This design choice reinforces the project's connection to the fashion industry while providing a visually appealing exterior. The use of materials such as glass, concrete, and metal creates a harmonious balance between transparency and solidity, allowing the structure to adapt to its urban environment.

Integration of Nature and Community Spaces

An essential aspect of "I Am Fashion Hub" is its integration with surrounding landscapes. The project includes landscaped gardens that offer green spaces for relaxation and community gathering, providing a counterpoint to the busy urban setting. This inclusion of nature serves not only aesthetic purposes but also supports sustainability efforts within the architecture.

Additionally, the project features areas designated for art installations and fashion showcases, furthering its role as a cultural hub. The architectural design encourages participation and engages the local community, fostering a sense of belonging.

Readers interested in understanding the complexities of this project are encouraged to explore the architectural plans, sections, and designs to fully appreciate the innovative ideas that underpin this contemporary architectural endeavor.
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100,000€ Prize / 2025

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

Competition organisers

The 10th edition of the MICROHOME architecture competition invites architects and designers from around the world to explore the possibilities of compact, sustainable living. Hosted by Buildner in collaboration with Kingspan and Hapi Homes, this special edition challenges participants to design an off-grid, modular microhome for a young professional couple, with a maximum floor area of 25 m². Designs should prioritize innovation, efficiency, and real-world feasibility. 

A total prize fund of 100,000 € will be awarded, including three main prizes, the Kingspan Award, and the Hapi Homes Award, which will grant 15,000 € and lead to the construction of the selected design. The final registration deadline is September 25, 2025, and winners will be announced on Decebmer 9, 2025. For full competition details and submission guidelines, visit microhome.info.

Microhome

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

100,000 € PRIZE FUND / KINGPSAN EDITION #10 IDEAS COMPETITION
Prize 100,000 € + Potential realisation
Eligibility Open to all
Early bird registration deadline 22 May 2025
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