Coffeeshops have become an integral part of the modern urban landscape, with your next shot of espresso never more than a short walk away. Coffee culture witnessed a boom in popularity in the 90s; experiencing incredible growth that was further boosted by the emergence of the digital age. Nowadays you’d be hard-pressed to find a cafe not filled to the brim with an army of “freelancers” workers searching for a strong WiFi signal and an even stronger Arabica blend.
Despite what sitcoms like Friends might have you believe, Americans are not the biggest coffee-drinkers in the world. Scandinavian countries like Finland, Norway, Denmark, Iceland, and Sweden are the ones that crave the most caffeine, with world number 1 Finland consuming an average of 12 kg of coffee per person per year.
Participants of this competition were tasked with expanding the premise of the modern coffee shop, creating a design that could be easily replicated in miniscule locations across northern Europe. They were asked to look past the traditional lounge motif that permeates today’s coffee shop culture, and create a new iconic look for the caffeine dispensary.
The jury’s primary focus when selecting winning projects was this iconic flair. The jury showed preference for those designs that were easily recognisable, and as such could be used to build a brand around their characteristics.
The high quality of the winning projects as well as the honorable mentions reflects the outstanding level of work submitted. Bee Breeders would like to thank all entrants for their participation.