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Translucent Glass Facade and Geometric Form Enhance Connectivity in Sustainable Fashion Center

Authors:
alfonso ruete, Borja Prendes, Juan Dublang, diego herguera
Translucent Glass Facade and Geometric Form Enhance Connectivity in Sustainable Fashion Center

Project in-detail

The central atrium, framed by a translucent glass facade and rich geometric forms, serves as a vibrant hub for collaboration and creativity within the fashion industry.
5 key facts about this project
01
The building incorporates a unique bent A-frame design that optimizes spatial integrity and aesthetics.
02
Translucent glass panels provide natural light while maintaining visual connectivity with the surroundings.
03
Cross-laminated timber panels enhance structural performance and sustainability throughout the project.
04
Charred wooden shingles are used to create a distinct texture and improve weather resistance.
05
A central atrium functions as both a social and exhibition space, promoting interaction within the fashion community.
The Fashion Hub is an architectural project located in the Commercial City Center of Bangkok, specifically near the Phloen Chit Wai District. The design aims to create a multifunctional space dedicated to the fashion industry, blending creativity, collaboration, and commerce under one roof. This structure serves not only as a venue for fashion shows and exhibitions but also as a workspace for designers, manufacturers, and retailers.

The building’s architecture presents a modern aesthetic characterized by an interplay of geometric forms and transparency. Large glass panels dominate the facade, offering visual connections to the city, while the angular geometry contributes to a dynamic silhouette against Bangkok's skyline. The project prioritizes natural light and ventilation, enhancing the overall user experience within its spaces.

Innovative Spatial Configuration
The design integrates a central atrium that serves as the heart of the Fashion Hub, fostering a vibrant atmosphere for public engagement and industry networking. The atrium is surrounded by various multifunctional spaces that accommodate workshops, exhibitions, and retail functions. The vertical circulation elements, such as escalators and elevators, are strategically positioned to promote accessibility throughout the building, ensuring fluid movement between the different levels of the hub.

The use of sustainable materials plays a significant role in the design approach. Reinforced concrete provides structural stability, while the extensive application of glass enhances the aesthetic and functional qualities of the space. The inclusion of colored transparent materials adds vibrancy, aligning with the fashion theme and allowing for creative expression in both interior and exterior spaces.

Integration of Local Context
Another unique aspect of the Fashion Hub is its consideration of the local context and cultural influences. The design reflects a respectful dialogue with the city’s urban fabric, integrating local craftsmanship and aesthetic sensibilities into the architectural language. The project not only serves as a functional space for the fashion community but also as a cultural landmark that draws the general public into the world of fashion.

For those interested in a deeper exploration of the architectural plans, sections, and design elements, the project presentation provides valuable insights into its innovative approach and functional layouts. Reviewing the architectural designs will enhance understanding of how the Fashion Hub stands as a distinctive model within architectural practice, reflecting both contemporary trends and local identity.
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100,000€ Prize / 2025

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

Competition organisers

The 10th edition of the MICROHOME architecture competition invites architects and designers from around the world to explore the possibilities of compact, sustainable living. Hosted by Buildner in collaboration with Kingspan and Hapi Homes, this special edition challenges participants to design an off-grid, modular microhome for a young professional couple, with a maximum floor area of 25 m². Designs should prioritize innovation, efficiency, and real-world feasibility. 

A total prize fund of 100,000 € will be awarded, including three main prizes, the Kingspan Award, and the Hapi Homes Award, which will grant 15,000 € and lead to the construction of the selected design. The final registration deadline is September 25, 2025, and winners will be announced on Decebmer 9, 2025. For full competition details and submission guidelines, visit microhome.info.

Microhome

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

100,000 € PRIZE FUND / KINGPSAN EDITION #10 IDEAS COMPETITION
Prize 100,000 € + Potential realisation
Eligibility Open to all
Early bird registration deadline 22 May 2025
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