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Sustainable Glass Facades and Green Terraces Creating a Dynamic Urban Fashion Hub

Authors:
Viktor Savchenko, Alla Polokhina
Sustainable Glass Facades and Green Terraces Creating a Dynamic Urban Fashion Hub

Project in-detail

Integrating expansive glass facades and lush green terraces, the architectural endeavor serves as a central hub for fashion and retail in Bangkok, enhancing urban life through its mixed-use facilities and commitment to sustainability.
5 key facts about this project
01
Two towers feature extensive glass facades for optimal natural light.
02
Green terraces integrated throughout support urban biodiversity.
03
Cross-laminated timber panels enhance structural sustainability.
04
A central atrium encourages social interaction and ventilation.
05
The mixed-use design accommodates fashion showrooms, dining, and hospitality.
The Bangkok IAM Fashion Hub is a multifaceted architectural project designed to serve as a central location for fashion and retail in Bangkok, Thailand. The project encapsulates a blend of commercial functions, public spaces, and interactive environments aimed at fostering creativity within the fashion industry. Its architectural design encompasses two towers that rise vertically, influencing the skyline while facilitating diverse user interactions.

This hub integrates mixed-use facilities, including showrooms, retail spaces, offices, a restaurant, and a hotel, promoting a holistic approach to urban development. Each component is designed with efficiency and user experience in mind, optimizing spatial organization to create a fluid movement throughout the structure.

Unique Design Approaches in the Architectural Concept

A pivotal aspect of the Bangkok IAM Fashion Hub is its commitment to environmental sustainability. The building utilizes extensive glass facades to enhance natural light intake, reducing dependency on artificial lighting. The incorporation of green terraces and landscaped areas throughout the structure encourages biodiversity and improves air quality. This emphasis on ecological considerations sets the project apart from typical commercial developments.

Another distinctive feature is the central atrium, designed to foster social interaction while providing ample natural ventilation. This space enhances the building’s integration into the urban fabric, transforming the hub into a gathering place rather than merely a retail destination. The vertical arrangement of spaces allows for easy navigation, ensuring accessibility for all users.

Functional Integration and Spatial Organization

The design promotes versatility through its mixed-use approach. The ground floor is dedicated to commercial activities, with open walkways that enable pedestrian flow and visibility of the various fashion showrooms. This encourages engagement between visitors and retailers. The integration of dining options within the hub adds to its attractiveness, creating social hubs for both locals and tourists.

The upper levels of the building cater to hotel accommodations, ensuring comfort while providing convenient access to the vitality of the fashion hub. This layered zoning maximizes the building’s usage while retaining a sense of openness and connectivity. Special attention to details such as material selection, including reinforced concrete, glass, and steel, maintains a balance between durability and aesthetic appeal, delivering a cohesive architectural identity.

For those interested in further understanding the project, a review of the architectural plans, sections, and designs will provide deeper insights into the innovative ideas that shape this significant addition to Bangkok's urban landscape.
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100,000€ Prize / 2025

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

Competition organisers

The 10th edition of the MICROHOME architecture competition invites architects and designers from around the world to explore the possibilities of compact, sustainable living. Hosted by Buildner in collaboration with Kingspan and Hapi Homes, this special edition challenges participants to design an off-grid, modular microhome for a young professional couple, with a maximum floor area of 25 m². Designs should prioritize innovation, efficiency, and real-world feasibility. 

A total prize fund of 100,000 € will be awarded, including three main prizes, the Kingspan Award, and the Hapi Homes Award, which will grant 15,000 € and lead to the construction of the selected design. The final registration deadline is September 25, 2025, and winners will be announced on Decebmer 9, 2025. For full competition details and submission guidelines, visit microhome.info.

Microhome

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

100,000 € PRIZE FUND / KINGPSAN EDITION #10 IDEAS COMPETITION
Prize 100,000 € + Potential realisation
Eligibility Open to all
Early bird registration deadline 22 May 2025
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