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Reflective Gold Façade with Flexible Spaces in a Sustainable Fashion Centre

Authors:
Jon Sealey, Hayley Ridgewell, Charinrat Rungruengsri, Jon Sealey
Reflective Gold Façade with Flexible Spaces in a Sustainable Fashion Centre

Project in-detail

A reflective gold façade envelops a flexible helical ramp, creating an engaging environment for fashion exhibitions and community interaction in the heart of Bangkok.
5 key facts about this project
01
The building features a sustainable gold skin that reflects its surroundings, enhancing visual dynamics throughout the day.
02
A helical ramp allows for seamless movement between levels, promoting exploration and interaction among visitors.
03
Natural ventilation systems have been integrated to reduce energy consumption and enhance indoor air quality.
04
Dedicated spaces for boutique retailers foster direct interactions between designers and consumers, enhancing the shopping experience.
05
The outdoor plaza serves as a gathering space, bridging the hub with the surrounding urban environment.
The Bangkok Fashion Hub represents a significant architectural endeavor designed to integrate the realms of fashion, culture, and community within the vibrant context of Bangkok, Thailand. This project is positioned as a multifunctional space that serves various purposes, including exhibitions, retail, dining, and social gatherings, reinforcing the importance of fashion as a cultural catalyst. As an architectural piece, it embodies both the visual allure and the functional requirements necessary for hosting contemporary fashion events while inviting public engagement.

The hub’s design is characterized by its metaphorical representation of a "golden dress," an idea that encapsulates the elegance and dynamism found in the fashion industry. This building features a unique façade that appears to undulate, mimicking the flow of fabrics while providing a striking visual identity within the urban landscape. The reflective gold surface serves not only as a signature element of the building but also interacts with changing light throughout the day, giving the project a lively presence that resonates with the energy of the city.

On an operational level, the Bangkok Fashion Hub is constructed to facilitate a variety of events and programs. Its central space, an expansive exhibition hall, is adaptable to different formats, accommodating fashion shows, trade events, and educational workshops. The design prioritizes a flexible spatial layout that can be transformed quickly to meet the demands of various activities, ensuring that it remains relevant and functional in a fast-paced environment.

The architectural layout promotes circulation through an innovative helical ramp that connects different levels of the building, allowing for an intuitive flow of visitors from one area to another. This design encourages exploration and engagement, as visitors can traverse the space freely while encountering diverse fashion-related installations and retail offerings. Key to the project are its dedicated market areas, where boutique retailers can showcase their collections, fostering a connection between designers and consumers. The addition of outdoor dining spaces further enhances the experience, providing a casual atmosphere for interaction and relaxation.

The material palette used throughout the design underscores a commitment to sustainability and modern aesthetics. The primary material, a reflective gold skin, establishes a luxurious character, while glass elements help to create transparency and visual connectivity between the interior and exterior. Concrete and steel constitute the structural framework, providing durability while allowing the sculptural form to take shape. Wood accents are thoughtfully integrated into seating and flooring, introducing warmth and a tactile quality that invites visitors to engage with the space.

Unique design approaches employed in the Bangkok Fashion Hub include its emphasis on sustainability through natural ventilation strategies and rainwater harvesting systems, thus minimizing the project's environmental footprint. This thoughtful integration of sustainable practices not only educates visitors about responsible design but also exemplifies the architectural community’s growing focus on ecological considerations.

In summary, the Bangkok Fashion Hub serves as a focal point for Bangkok's fashion landscape, blending architectural innovation with social interaction and cultural expression. By engaging with this project, readers can uncover detailed architectural plans, sections, and designs that reveal the intricate thought processes underlying each element of the hub. The architectural ideas presented here offer a clearer understanding of how space can be utilized to foster community connections and celebrate the vibrant world of fashion. Exploring these aspects in detail will provide valuable insights into the dynamic interplay of architecture and culture that this project exemplifies.
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100,000€ Prize / 2025

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

Competition organisers

The 10th edition of the MICROHOME architecture competition invites architects and designers from around the world to explore the possibilities of compact, sustainable living. Hosted by Buildner in collaboration with Kingspan and Hapi Homes, this special edition challenges participants to design an off-grid, modular microhome for a young professional couple, with a maximum floor area of 25 m². Designs should prioritize innovation, efficiency, and real-world feasibility. 

A total prize fund of 100,000 € will be awarded, including three main prizes, the Kingspan Award, and the Hapi Homes Award, which will grant 15,000 € and lead to the construction of the selected design. The final registration deadline is September 25, 2025, and winners will be announced on Decebmer 9, 2025. For full competition details and submission guidelines, visit microhome.info.

Microhome

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

100,000 € PRIZE FUND / KINGPSAN EDITION #10 IDEAS COMPETITION
Prize 100,000 € + Potential realisation
Eligibility Open to all
Early bird registration deadline 22 May 2025
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