5 key facts about this project
The architectural form is influenced by the concept of a clothes hanger, emphasizing the connection between clothing and identity. This metaphor extends beyond aesthetics, informing the overall structure and interior arrangement. Large glass panels provide transparency, fostering a sense of openness within the community, while textured wooden elements integrate local materials, emphasizing sustainability and regional character.
Sustainable design practices are a core focus of the project. The building integrates energy-efficient systems that utilize natural light and ventilation, minimizing energy consumption. Important sustainable materials, such as recycled steel and recycled glass, have been employed throughout the structure to reduce its environmental impact. The strategic positioning of outdoor spaces enhances the usability of the hub, providing areas for relaxation, fashion shows, and events that engage the local population.
In terms of functionality, the hub is articulated into distinct levels catering to different activities. The ground floor features an exhibition hall along with a café, establishing a welcoming environment for visitors and fostering interaction. The first level includes design studios and classrooms, emphasizing the educational mission of the hub. Retail spaces on the second level offer a platform for local designers to engage with the market and promote their work. The upper levels consist of conference rooms, facilitating events and discussions among fashion professionals and the community.
Unique design approaches in this project include the angular and geometrical shapes of the façade, which are reflective of both modern architectural trends and traditional Thai influences. The use of landscaping elements, such as gardens and water features, enhances the overall aesthetic while providing interaction points for users. The outdoor fashion runway serves as a multifunctional space that can adapt to various events, reinforcing the hub's role as a cultural center.
This project illustrates how architecture can contribute to the development of a vibrant fashion community in Bangkok. Visitors interested in the architectural plans, architectural sections, and architectural designs of the Hooked: Bangkok Fashion Hub are encouraged to explore the project presentation for a detailed understanding of its design outcomes and innovative approaches.