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Pleated Concrete Facade With Biophilic Greenery in a Fashion Hub

Authors:
Adilun Waesamaae, Ratchanon thepchim, Teesit Sathin, Natthapon Tangjitkamon
Pleated Concrete Facade With Biophilic Greenery in a Fashion Hub

Project in-detail

Characterized by a pleated concrete façade and integrated greenery, the design serves as a dynamic hub for the fashion community, promoting creativity and collaboration.
5 key facts about this project
01
The design incorporates a pleated concrete façade that mimics the folds of fabric.
02
Integrated vertical gardens enhance the building's biophilic nature and air quality.
03
Flexible interior spaces accommodate various functions, from workshops to fashion shows.
04
Distinctive use of colorful geometric patterns creates a vibrant urban landmark.
05
Strategically elevated ground level fosters direct pedestrian engagement with the plaza.

The Fashion Building project in Ploenchit, Bangkok, represents an innovative approach to integrating fashion, community interaction, and urban design. Designed to function as a multi-purpose hub, the building caters to various stakeholders in the fashion industry including designers, retailers, and the general public. Its architectural form reflects the fluidity and movement of fabric, translating these concepts into a physical space that encourages creativity and collaboration.

The building features distinct zones organized to facilitate different activities. These include a costume studio for workshops, flexible retail spaces, an exhibition area for fashion shows and events, and an open plaza for public gatherings. This zoning ensures that each area serves its specific purpose while maintaining a cohesive flow throughout the structure.

One of the unique aspects of this project is its emphasis on biophilic design, incorporating greenery into various parts of the building. This integration provides not only an aesthetic enhancement but also contributes to the well-being of occupants and visitors. Additionally, the design employs a diverse material palette, including wood, concrete, and glass. This careful selection enhances both durability and visual appeal, allowing the building to resonate with its surroundings while establishing a distinct identity.

The architectural approach prioritizes accessibility and interaction with the urban environment. The ground-level plaza enables pedestrian traffic, fostering vibrant activity near the building entrance. The façade is characterized by a dynamic play of colors and geometric forms, echoing the design themes of fabric and drapery. This visual language differentiates the Fashion Building from conventional commercial spaces, creating a landmark conducive to fashion and design.

The adaptability of the interior spaces allows for a range of functions, accommodating everything from educational workshops to seasonal markets. This flexibility makes the building relevant throughout the year, appealing to a wide audience and encouraging community involvement.

To gain deeper insights into the architectural plans, sections, and overall design of the Fashion Building, interested readers are invited to explore the project's presentation for a comprehensive understanding of its architectural ideas and design strategies.

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The Mujassam Watan Urban Sculpture Challenge invites architects and designers to create iconic public sculptures for one of two sites in Saudi Arabia: Abu Hadriyah Road or the Tharwa Sea Front in Al-Khobar. Proposals should reflect Saudi identity, culture, and future aspirations.

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The Mujassam Watan Urban Sculpture Challenge is an international architecture and design competition inviting creatives to shape the future of Saudi Arabia’s public spaces. With a total prize fund of €50,000, the competition calls for sculptural proposals that merge cultural symbolism with innovative design, offering participants a chance to see their concepts brought to life in a rapidly transforming national context.

Organised by Buildner in partnership with the Mujassam Watan Initiative, the challenge focuses on two prominent locations: Abu Hadriyah Road, a major highway and gateway into the Eastern Province, and the Tharwa Sea Front in Al-Khobar, a pedestrian-focused waterfront district. Designers must select one site and develop a sculpture that engages with its surroundings—whether addressing the fast-paced dynamism of a transit corridor or creating moments of interaction along a coastal promenade.

Proposals should be bold, site-specific, and rooted in narrative—drawing on themes such as heritage, national identity, transformation, and dialogue. Environmental responsiveness, material durability, and feasibility are strongly encouraged, as winning projects may be selected for actual construction.

Each submission must include four A2 landscape presentation boards, a cover image, and a written project description. The competition is open to professionals and students alike, working individually or in teams of up to four people. No professional license is required.

Registration is open until July 24, 2025, with final submissions due by August 27, 2025. Winners will be announced on October 1, 2025.

Mujassam Watan Urban Sculpture Challenge

Design iconic urban sculptures for the prestigious Mujassam Watan competition and compete for 50,000 €

50,000 € PRIZE project COMPETITION
Prize 50,000 € + Potential realisation
Eligibility Open to all
Final registration deadline 24 July 2025

Enter an open architecture
competition now

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