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Layered Facade and Green Roof Create Community Hub in Urban Context

Authors:
Gavish Sahni, Deepika Goel, Shailender Rajput
Layered Facade and Green Roof Create Community Hub in Urban Context

Project in-detail

A layered facade of glass and concrete, complemented by a green roof, enhances the urban landscape while providing a multifunctional hub for fashion and community engagement.
5 key facts about this project
01
Layered facade integrates various materials to enhance aesthetics and functionality.
02
Green roof design supports biodiversity while improving building insulation.
03
Oval shape promotes continuous circulation and encourages exploration.
04
Extensive use of glass enhances natural lighting and creates visual connections to the surroundings.
05
Community spaces are strategically placed to foster social interaction and engagement.

The "I AM Fashion Hub" in Bangkok is an innovative architectural project designed to serve as a multifunctional space for fashion and community interaction. It combines retail, exhibition, and social areas under a cohesive design that promotes engagement and creativity. The project reflects contemporary architectural trends, focusing on user experience and sustainability, making it a significant addition to the urban landscape of Bangkok.

The building features an oval shape that symbolizes dynamism, mirroring the fluidity of fashion. This form allows for continuous circulation and exploration within the space, enhancing user interaction. The façade is characterized by layered elements that resemble cascading garments, contributing both to the aesthetic quality and the functional benefit of natural light penetration.

Innovative Spatial Strategies Unique to the "I AM Fashion Hub" is its integration of diverse communal areas, such as lounges, libraries, and exhibition spaces, all designed with versatility in mind. Each floor plan is thoughtfully organized to accommodate various activities, from showcasing fashion to conducting workshops. This multifunctionality is a departure from conventional single-purpose retail spaces, aiming to create a vibrant community center where fashion meets culture.

The architectural design encourages a seamless flow between indoor and outdoor environments. Landscaped green areas surrounding the hub not only enhance the visual appeal but also serve ecological purposes, supporting biodiversity and mitigating the urban heat island effect. This integration of nature reflects a commitment to sustainable design while offering visitors a refreshing environment.

Materiality and Structural Integrity The materials used in the construction of the "I AM Fashion Hub" are thoughtfully selected to meet both aesthetic and functional requirements. Reinforced concrete forms the structural backbone of the building, ensuring stability and durability. The extensive use of glass on the façade creates transparency and lightness, establishing a direct connection between the interior and the exterior. Steel elements are employed for their strength and ability to create dynamic shapes, enhancing the overall design.

Green roof systems further illustrate the project’s sustainable focus, improving insulation and encouraging ecological diversity. The choice of materials reflects a blend of practicality and modern aesthetics, aligning with the building's purpose as a fashion-centric design hub.

Explore the architectural plans and sections of the "I AM Fashion Hub" to gain deeper insights into its innovative design and spatial organization. The architectural ideas presented in this project exemplify a forward-thinking approach to community-oriented architecture. Further exploration will reveal how these elements work together to create a cohesive and functional hub for fashion and culture in Bangkok.

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The Mujassam Watan Urban Sculpture Challenge invites architects and designers to create iconic public sculptures for one of two sites in Saudi Arabia: Abu Hadriyah Road or the Tharwa Sea Front in Al-Khobar. Proposals should reflect Saudi identity, culture, and future aspirations.

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The Mujassam Watan Urban Sculpture Challenge is an international architecture and design competition inviting creatives to shape the future of Saudi Arabia’s public spaces. With a total prize fund of €50,000, the competition calls for sculptural proposals that merge cultural symbolism with innovative design, offering participants a chance to see their concepts brought to life in a rapidly transforming national context.

Organised by Buildner in partnership with the Mujassam Watan Initiative, the challenge focuses on two prominent locations: Abu Hadriyah Road, a major highway and gateway into the Eastern Province, and the Tharwa Sea Front in Al-Khobar, a pedestrian-focused waterfront district. Designers must select one site and develop a sculpture that engages with its surroundings—whether addressing the fast-paced dynamism of a transit corridor or creating moments of interaction along a coastal promenade.

Proposals should be bold, site-specific, and rooted in narrative—drawing on themes such as heritage, national identity, transformation, and dialogue. Environmental responsiveness, material durability, and feasibility are strongly encouraged, as winning projects may be selected for actual construction.

Each submission must include four A2 landscape presentation boards, a cover image, and a written project description. The competition is open to professionals and students alike, working individually or in teams of up to four people. No professional license is required.

Registration is open until July 24, 2025, with final submissions due by August 27, 2025. Winners will be announced on October 1, 2025.

Mujassam Watan Urban Sculpture Challenge

Design iconic urban sculptures for the prestigious Mujassam Watan competition and compete for 50,000 €

50,000 € PRIZE project COMPETITION
Prize 50,000 € + Potential realisation
Eligibility Open to all
Final registration deadline 24 July 2025

Enter an open architecture
competition now

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