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Dynamic Glass Facade Complemented by Thai Silk Elements in a Community-Focused Fashion Hub

Authors:
songpol Atthakorn, Supicha Runtakit, Patnaparn Reangmaytanuttakun, Nujitra Ungnapathanin
Dynamic Glass Facade Complemented by Thai Silk Elements in a Community-Focused Fashion Hub

Project in-detail

A dynamic glass facade integrates traditional Thai silk elements, creating an engaging community hub that supports education and retail within the fashion industry.
5 key facts about this project
01
Dynamic glass facade adapts to light conditions and allows visibility into interior spaces.
02
Traditional Thai silk is incorporated into design elements, enhancing cultural relevance.
03
Sustainable materials include cross-laminated timber panels and charred wooden shingles.
04
Exhibition areas are designed to host live fashion shows and public engagements.
05
Educational facilities foster collaboration between students and industry professionals.
The AM Fashion Hub, located in Pathum Wan, Bangkok, is a multifaceted architectural project designed to serve the fashion industry. Built to be a creative nucleus, this hub integrates educational facilities, retail spaces, and exhibition areas dedicated to fashion. The project positions itself as both a vibrant marketplace for emerging designers and a vital educational resource for fashion students, fostering a collaborative environment that engages various stakeholders within the industry.

Spatial Organization and Functionality

The AM Fashion Hub features a well-thought-out spatial organization, prioritizing areas for interaction and functionality. Key components include exhibition spaces, classrooms, retail areas, and recreational zones. The exhibition spaces are designed to host fashion shows, allowing designers to present their collections in a professional setting. Classrooms equipped with the latest technology cater to aspiring fashion students, promoting a hands-on learning experience that prepares them for the industry's demands.

The retail areas provide opportunities for local designers to showcase their work, creating an economic platform that encourages entrepreneurship within the fashion sector. Additionally, the incorporation of public spaces such as dining and lounge areas aims to enhance visitor engagement, making it accessible to a broader audience.

Design Elements and Unique Approaches

What sets the AM Fashion Hub apart from similar projects is its distinctive integration of cultural elements with modern architectural practices. The design thoughtfully incorporates traditional Thai motifs, particularly in the use of textures that echo Thai silk and other regional textiles. This cultural reference not only pays homage to Thailand's rich heritage but also imbues the project with a sense of identity, differentiating it from more generic fashion centers.

Moreover, the architectural design employs a dynamic facade composed of glass and contemporary materials that allow for natural light to permeate the interior spaces while creating visual interest from the exterior. The adaptability of the facade supports varying light conditions and can display digital installations, further enhancing the hub's role as an interactive public space.

Sustainability and Community Engagement

The AM Fashion Hub emphasizes sustainable practices through material selection and environmental design principles. The use of eco-friendly materials and energy-efficient systems reflects a commitment to reducing the environmental impact of the building. Additionally, the project's design includes areas specifically created for community events and educational programs, fostering a collaborative spirit and encouraging public involvement in the fashion sector.

The architectural designs, plans, and sections provide insights into the project's comprehensive approach, balancing aesthetics with function. Each detail contributes to an overall narrative that prioritizes design integrity and user experience within the fashion hub. For those seeking to understand the innovative ideas behind this project, a thorough exploration of its architectural plans and sections will yield a deeper appreciation of its design principles.
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100,000€ Prize / 2025

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

Competition organisers

The 10th edition of the MICROHOME architecture competition invites architects and designers from around the world to explore the possibilities of compact, sustainable living. Hosted by Buildner in collaboration with Kingspan and Hapi Homes, this special edition challenges participants to design an off-grid, modular microhome for a young professional couple, with a maximum floor area of 25 m². Designs should prioritize innovation, efficiency, and real-world feasibility. 

A total prize fund of 100,000 € will be awarded, including three main prizes, the Kingspan Award, and the Hapi Homes Award, which will grant 15,000 € and lead to the construction of the selected design. The final registration deadline is September 25, 2025, and winners will be announced on Decebmer 9, 2025. For full competition details and submission guidelines, visit microhome.info.

Microhome

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

100,000 € PRIZE FUND / KINGPSAN EDITION #10 IDEAS COMPETITION
Prize 100,000 € + Potential realisation
Eligibility Open to all
Early bird registration deadline 22 May 2025
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