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Curvilinear Greenery: Glass and Steel Hub for Fashion Innovation

Authors:
Dennis Schiaroli, Dennis Schiaroli, Joshua Harrex
Curvilinear Greenery: Glass and Steel Hub for Fashion Innovation

Project in-detail

Curvilinear glass facades and integrated vertical gardens create a vibrant atmosphere in this medium-large hub designed to support the fashion industry through retail, education, and community engagement.
5 key facts about this project
01
Curvilinear glass facades enhance natural light penetration and provide visual connectivity.
02
Vertical gardens integrate greenery into the design, promoting sustainability and user well-being.
03
Flexible interior spaces adapt to various functions, from retail to education and events.
04
Sustainable construction methods include natural ventilation and rainwater management systems.
05
Public plazas encourage community interaction and engagement within the fashion industry.

The I AM Fashion Hub in Bangkok is a contemporary architectural project designed to foster creativity and collaboration in the fashion industry. This facility emphasizes an open and dynamic environment, encouraging interaction among users, including fashion professionals, students, and the general public. The architectural approach reflects the vibrancy of Bangkok's culture and its aspiration to be a central hub for fashion in Southeast Asia.

The hub serves multifaceted functions, combining retail spaces, learning environments, exhibition areas, and event venues tailored for fashion-related activities. By integrating various uses under one roof, the project creates a comprehensive platform for education, commerce, and cultural exchange within the fashion sector.

Unique Design Approaches

The overall architectural design features a curvilinear form that distinguishes it from conventional commercial buildings. This organic shape not only enhances aesthetic appeal but also promotes a fluid movement throughout the space, facilitating user connectivity. The use of extensive glass facades invites natural light and offers visual permeability, linking the interior experiences to the urban setting outside.

Sustainability is a key aspect of the design. The project incorporates green technologies, such as natural ventilation systems and rainwater management strategies. Vertical gardens and landscape elements are integrated into the structure, contributing to a biophilic design approach that enhances user well-being and connects the building to its natural surroundings.

Interior spatial organization extends across multiple levels, with a focus on flexibility. Workshop spaces and exhibition areas are designed to accommodate a variety of activities, including fashion shows, educational programs, and marketplace events. This adaptability ensures that the project can respond effectively to the evolving needs of its users and the fashion industry.

Architectural Features and Materials

The architectural identity of the I AM Fashion Hub is further defined by its material choices. A combination of glass, steel, concrete, and composite panels provides both functional performance and aesthetic depth. The transparency of glass allows visual connections between rooms and outside spaces, while the structural steel framework supports innovative forms and large open areas. Concrete serves as a reliable foundation and adds robustness to various interior sections.

The project also places a strong emphasis on public accessibility, with wide entry points and open plaza areas that encourage foot traffic. This design fosters community engagement and enhances the overall user experience. The blend of artistic elements and practical design speaks to the core of the fashion industry, merging creativity with functionality.

For more detailed insights into the architectural plans, sections, and designs of the I AM Fashion Hub, readers are encouraged to explore the project presentation to fully appreciate the innovative concepts and architectural ideas that underpin this unique facility.

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The Mujassam Watan Urban Sculpture Challenge invites architects and designers to create iconic public sculptures for one of two sites in Saudi Arabia: Abu Hadriyah Road or the Tharwa Sea Front in Al-Khobar. Proposals should reflect Saudi identity, culture, and future aspirations.

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The Mujassam Watan Urban Sculpture Challenge is an international architecture and design competition inviting creatives to shape the future of Saudi Arabia’s public spaces. With a total prize fund of €50,000, the competition calls for sculptural proposals that merge cultural symbolism with innovative design, offering participants a chance to see their concepts brought to life in a rapidly transforming national context.

Organised by Buildner in partnership with the Mujassam Watan Initiative, the challenge focuses on two prominent locations: Abu Hadriyah Road, a major highway and gateway into the Eastern Province, and the Tharwa Sea Front in Al-Khobar, a pedestrian-focused waterfront district. Designers must select one site and develop a sculpture that engages with its surroundings—whether addressing the fast-paced dynamism of a transit corridor or creating moments of interaction along a coastal promenade.

Proposals should be bold, site-specific, and rooted in narrative—drawing on themes such as heritage, national identity, transformation, and dialogue. Environmental responsiveness, material durability, and feasibility are strongly encouraged, as winning projects may be selected for actual construction.

Each submission must include four A2 landscape presentation boards, a cover image, and a written project description. The competition is open to professionals and students alike, working individually or in teams of up to four people. No professional license is required.

Registration is open until July 24, 2025, with final submissions due by August 27, 2025. Winners will be announced on October 1, 2025.

Mujassam Watan Urban Sculpture Challenge

Design iconic urban sculptures for the prestigious Mujassam Watan competition and compete for 50,000 €

50,000 € PRIZE project COMPETITION
Prize 50,000 € + Potential realisation
Eligibility Open to all
Final registration deadline 24 July 2025

Enter an open architecture
competition now

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