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Crimson Staircase and Transparent Facades Create Dynamic Retail Experience

Author:
VORANETR DACHNU
Crimson Staircase and Transparent Facades Create Dynamic Retail Experience

Project in-detail

The integration of a prominent crimson staircase within transparent facades enhances visibility and engagement, creating a vibrant retail environment that connects fashion and community in the heart of Bangkok.
5 key facts about this project
01
The design incorporates a cantilevered structure to maximize open interior spaces.
02
Extensive use of glass creates uninterrupted sightlines to enhance transparency.
03
The crimson staircase serves as both a focal point and a vertical connector between levels.
04
Natural ventilation systems are strategically integrated for improved air quality.
05
Community-focused areas include interactive spaces for workshops and fashion events.
The Linear Fashion Walkthrough project is a contemporary architectural design located in Bangkok, Thailand, aimed at revolutionizing the retail environment by merging shopping, exhibitions, and community interactions into a singular experience. This project serves not only as a retail space but also as a cultural venue that reflects the dynamic nature of the fashion industry. By incorporating both functionality and aesthetic appeal, the design actively engages visitors by allowing them to navigate through a series of interconnected spaces.

Spatial Configuration and Design Elements

The architectural layout of the Linear Fashion Walkthrough encourages exploration through an innovative circulation path. The design strategically separates various functions to create distinct zones. The lower levels are designed for educational workshops and intimate settings, while the upper levels focus on fashion shows and exhibitions. This zoning facilitates a blend of private and public interactions, fostering a deeper connection between the visitors and the fashion showcased.

Key elements of the design include a series of cantilevered floors and a spacious interior characterized by airy, open areas. The architectural choices prioritize transparency, utilizing extensive glass façades to create visual connectivity with the surrounding urban context. An iconic red staircase serves as a central feature, uniting different levels and symbolizing movement and vitality within the fashion realm.

Material Use and Sustainability

Materiality plays a significant role in the success of the Linear Fashion Walkthrough. The structure predominantly employs steel, which enables expansive open spaces and supports the intricate façade system. Glass elements further enhance the connection to the exterior environment, allowing natural light to permeate the interiors. Wooden accents provide warmth and contrast to the industrial aesthetic introduced by the steel framework.

The project incorporates sustainability principles, utilizing natural ventilation and integrating green spaces across several levels. These design elements not only improve the microclimate but also promote environmental responsibility within an urban setting.

Engagement and Community Integration

A unique aspect of this project is its emphasis on creating a communal atmosphere. By incorporating spaces dedicated to live fashion events and interactive markets, the design encourages visitor participation and engagement with designers and products. Open sightlines from the streets and nearby transportation stations invite passersby to witness and become part of the ongoing activities, effectively transforming the shopping experience into a public event.

In summary, the Linear Fashion Walkthrough stands out within Bangkok's architectural landscape by blending retail and cultural functions into a cohesive space. By studying the architectural plans, sections, and design elements, one can gain deeper insights into the project and its innovative approach to contemporary architecture. Explore the project presentation for further details on this unique architectural endeavor.
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100,000€ Prize / 2025

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

Competition organisers

The 10th edition of the MICROHOME architecture competition invites architects and designers from around the world to explore the possibilities of compact, sustainable living. Hosted by Buildner in collaboration with Kingspan and Hapi Homes, this special edition challenges participants to design an off-grid, modular microhome for a young professional couple, with a maximum floor area of 25 m². Designs should prioritize innovation, efficiency, and real-world feasibility. 

A total prize fund of 100,000 € will be awarded, including three main prizes, the Kingspan Award, and the Hapi Homes Award, which will grant 15,000 € and lead to the construction of the selected design. The final registration deadline is September 25, 2025, and winners will be announced on Decebmer 9, 2025. For full competition details and submission guidelines, visit microhome.info.

Microhome

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

100,000 € PRIZE FUND / KINGPSAN EDITION #10 IDEAS COMPETITION
Prize 100,000 € + Potential realisation
Eligibility Open to all
Early bird registration deadline 22 May 2025
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