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Color-Changing Fiber Facade in a Spiraling Concrete Structure for Fashion Exhibition Spaces

Authors:
Denise Belanda, Bruno Veiga, Gabriela Bragança
Color-Changing Fiber Facade in a Spiraling Concrete Structure for Fashion Exhibition Spaces

Project in-detail

The dynamic optical fiber facade combined with a spiraling concrete structure creates a visually striking environment that redefines fashion exhibition spaces, fostering a unique connection between design and community engagement.
5 key facts about this project
01
The facade incorporates optical fiber technology, allowing for color changes based on events.
02
The central structure spirals upward, creating a unique visual and spatial experience.
03
Open public spaces at ground level promote community interaction and accessibility.
04
Ramps designed as catwalks facilitate multifunctional uses for fashion shows and events.
05
The design draws inspiration from traditional Thai temple motifs, merging heritage with modern aesthetics.
The Bangkok Fashion Hub represents a significant architectural endeavor, designed as a catalyst for fashion in the urban landscape of Bangkok, Thailand. This project embodies the intersection of culture, art, and commerce, providing a multifunctional space that caters to the needs of the fashion industry. The architectural design emphasizes engagement with the community, while facilitating the promotion of local and international fashion designers.

The primary function of the Bangkok Fashion Hub includes exhibition spaces, public areas, and event venues that foster collaboration and creativity in fashion design. The architectural form is inspired by local cultural motifs, incorporating geometrical elements reminiscent of traditional Thai architecture, particularly temple spires. This design approach creates a unique fusion of modern and traditional aesthetics, making the hub not just a place for fashion but an architectural landmark.

The building features a cylindrical base structure that spirals upward, symbolizing elegance and the essence of high-fashion. The dynamic facade, composed of optical fiber cables, is a distinctive feature that allows the building to change colors in response to fashion events. This adaptability enhances the visual experience and engages the public, inviting them into the world of fashion.

Environmental integration is another crucial aspect, as the hub offers open public spaces at the ground level, enhancing accessibility and community interaction. Ramps designed as catwalks create seamless connections between different areas of the building, allowing for multifaceted uses such as fashion shows, exhibitions, and social gatherings.

The use of materials like reinforced concrete and glass contributes to both durability and transparency. The combination of solid and lightweight materials ensures structural integrity while fostering an inviting atmosphere. The architectural design employs modern techniques alongside traditional influences, ensuring that the Bangkok Fashion Hub stands out in a city characterized by rapid urban development.

Examining the architectural plans, sections, and designs reveals a comprehensive approach to creating a vibrant fashion environment. The careful consideration of light, space, and public interaction encapsulates contemporary architectural ideas that prioritize functionality and aesthetic appeal. Readers are encouraged to explore the detailed project presentation, which provides further insights into the architectural strategies and design elements that make this fashion hub a noteworthy addition to Bangkok's urban fabric.
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100,000€ Prize / 2025

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

Competition organisers

The 10th edition of the MICROHOME architecture competition invites architects and designers from around the world to explore the possibilities of compact, sustainable living. Hosted by Buildner in collaboration with Kingspan and Hapi Homes, this special edition challenges participants to design an off-grid, modular microhome for a young professional couple, with a maximum floor area of 25 m². Designs should prioritize innovation, efficiency, and real-world feasibility. 

A total prize fund of 100,000 € will be awarded, including three main prizes, the Kingspan Award, and the Hapi Homes Award, which will grant 15,000 € and lead to the construction of the selected design. The final registration deadline is September 25, 2025, and winners will be announced on Decebmer 9, 2025. For full competition details and submission guidelines, visit microhome.info.

Microhome

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

100,000 € PRIZE FUND / KINGPSAN EDITION #10 IDEAS COMPETITION
Prize 100,000 € + Potential realisation
Eligibility Open to all
Early bird registration deadline 22 May 2025
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