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Cloud-Like Facade with Passive Ventilation and Geothermal Energy in a Community-Centric Museum

Authors:
Ksenia Alontseva, Kseniia Voronova, Kseniia Voronova
Cloud-Like Facade with Passive Ventilation and Geothermal Energy in a Community-Centric Museum
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A dynamic cloud-like facade crafted from white columns enhances passive ventilation, while integrated geothermal systems support sustainability in a museum dedicated to exploring digital culture and community engagement.
5 key facts about this project
01
Cloud-like facade enhances passive ventilation and engages visually with the urban landscape.
02
Integration of geothermal systems promotes energy efficiency throughout the building.
03
Extensive use of glass fosters transparency and a connection to the surrounding environment.
04
Materials include concrete and sustainably sourced wood, balancing durability with aesthetics.
05
Dedicated spaces for interactive exhibits facilitate community engagement with digital culture.

### Overview

Located in London, the project addresses the need for a museum dedicated to the internet, integrating technology with opportunities for community interaction. The design creates a dialogue between physical and digital realms, promoting inclusivity and accessibility through its various features that invite exploration around themes of information, technology, and communication.

### Spatial Organization and Circulation

The museum's layout employs a clear functional zoning strategy, distinguishing between public areas, educational spaces, and exhibition rooms across its three levels. The ground floor includes a welcome zone, dining facilities, and offices, supporting a vibrant visitor experience. The first level features an open square for gatherings and flexible exhibition spaces, while the upper levels contain libraries and galleries designed to encourage research and contemplation.

Visitor flow is optimized through a deliberate circulation plan, allowing students, researchers, and the general public to navigate the space intuitively. An open atrium enhances connectivity and provides natural light, further promoting engagement among diverse user groups.

### Material Selection and Sustainability

The project employs a thoughtful selection of materials: concrete is used for structural integrity, while glass offers transparency and visual continuity with its environment. Steel contributes to the framework’s robustness, and wood provides warmth in the interior design.

Sustainability is integral to the design, featuring roof-mounted solar panels, a rainwater harvesting system, and geothermal heating and cooling solutions. These elements reflect a commitment to reducing environmental impact while enhancing the building’s functionality.

A distinctive feature of the design is its dynamic facade, characterized by a grid of columns that evoke cloud formations, supporting passive ventilation and underscoring the project's sustainable aspirations. The incorporation of both physical exhibition spaces and advanced technological interfaces captures the complexity of the internet experience, merging traditional museum elements with contemporary digital contexts.

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The Next House: USA — A Global Call to Reimagine the American Suburb

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Buildner is launching The Next House: USA, a global architecture competition that challenges architects, designers, and thinkers to reimagine the American suburban home for the 21st century. For decades, the suburban house has symbolized comfort and stability, but today it often reflects excess, isolation, and environmental strain. This competition asks: how can the American home evolve to address climate urgency, economic pressures, and shifting social values?

Participants are tasked with designing a prototype home of no more than 1,500 sq ft (≈140 m²) for a household of two adults and one child. The design should be compact yet generous, adaptable, sustainable, affordable, and replicable across diverse U.S. contexts. More than a design exercise, the competition aims to spark a conversation about how homes can support healthier, smarter, and more connected communities.

The total prize fund is $20,000 USD. The final registration deadline is May 20, 2026, and winners will be announced on September 22, 2026. The Next House: USA invites architects, students, and visionaries worldwide to redefine what the American home means today—and what it should mean tomorrow.

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