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Cloud-Like Facade with Passive Ventilation and Geothermal Energy in a Community-Centric Museum

Authors:
Ksenia Alontseva, Kseniia Voronova, Kseniia Voronova
Cloud-Like Facade with Passive Ventilation and Geothermal Energy in a Community-Centric Museum
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A dynamic cloud-like facade crafted from white columns enhances passive ventilation, while integrated geothermal systems support sustainability in a museum dedicated to exploring digital culture and community engagement.
5 key facts about this project
01
Cloud-like facade enhances passive ventilation and engages visually with the urban landscape.
02
Integration of geothermal systems promotes energy efficiency throughout the building.
03
Extensive use of glass fosters transparency and a connection to the surrounding environment.
04
Materials include concrete and sustainably sourced wood, balancing durability with aesthetics.
05
Dedicated spaces for interactive exhibits facilitate community engagement with digital culture.

### Overview

Located in London, the project addresses the need for a museum dedicated to the internet, integrating technology with opportunities for community interaction. The design creates a dialogue between physical and digital realms, promoting inclusivity and accessibility through its various features that invite exploration around themes of information, technology, and communication.

### Spatial Organization and Circulation

The museum's layout employs a clear functional zoning strategy, distinguishing between public areas, educational spaces, and exhibition rooms across its three levels. The ground floor includes a welcome zone, dining facilities, and offices, supporting a vibrant visitor experience. The first level features an open square for gatherings and flexible exhibition spaces, while the upper levels contain libraries and galleries designed to encourage research and contemplation.

Visitor flow is optimized through a deliberate circulation plan, allowing students, researchers, and the general public to navigate the space intuitively. An open atrium enhances connectivity and provides natural light, further promoting engagement among diverse user groups.

### Material Selection and Sustainability

The project employs a thoughtful selection of materials: concrete is used for structural integrity, while glass offers transparency and visual continuity with its environment. Steel contributes to the framework’s robustness, and wood provides warmth in the interior design.

Sustainability is integral to the design, featuring roof-mounted solar panels, a rainwater harvesting system, and geothermal heating and cooling solutions. These elements reflect a commitment to reducing environmental impact while enhancing the building’s functionality.

A distinctive feature of the design is its dynamic facade, characterized by a grid of columns that evoke cloud formations, supporting passive ventilation and underscoring the project's sustainable aspirations. The incorporation of both physical exhibition spaces and advanced technological interfaces captures the complexity of the internet experience, merging traditional museum elements with contemporary digital contexts.

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Pavilion Atlas 2026: Rethinking Nations Through Architectural Storytelling

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Competition organisers

Buildner launches Pavilion Atlas 2026, a global architecture competition inviting designers to create conceptual pavilions that tell the story of a country. Participants are challenged to express cultural, social, environmental, or political identity through spatial storytelling, focusing on ideas rather than symbols or technical constraints. The competition offers a total prize fund of €20,000, with final registration open until September 16, 2026, and winners to be announced on December 8, 2026. All submissions will become part of a global design archive.

Pavilion Atlas 2026

Design a story of your country

ideas COMPETITION
Prize Monetary award
Eligibility Open to all
Final registration deadline 16 September 2026

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