We’d like to take the opportunity to introduce you to the Honorable mention winner of our House of the Future 24/25 competition – Jaime Alberto Sol Robles from United Kingdom!


Jaime Alberto Sol Robles

Please tell us about your company (when it was founded, where it is based, how many employees, etc) Alternatively, if you do not have a company, please give us some insights on your own professional/academia background.

I currently work as Lead Computational Designer at Sordo Madaleno, an international design office headquartered in Mexico City, with a growing presence in the UK. My background is rooted in both architectural design and advanced computational methodologies, with experience spanning large-scale urban developments, cultural buildings, and residential projects.

Brief information about the projects that you/your company have been involved with. For instance, what scale have you focused on/preferred, any significant projects where the company/ individuals have been Involved?

At Sordo Madaleno, I have contributed to a diverse portfolio of work ranging from masterplanning and hospitality to residential architecture. This includes involvement in major international projects, such as large-scale developments in the Red Sea region for NEOM. My role focuses on integrating computational design into the architectural process to generate performative, site-specific solutions across various scales.

What does architecture mean to you and what is the role of an architect in your society?

To me, architecture is the careful orchestration of systems, material, spatial, environmental, and urban, that converge to form a habitable environment. The role of the architect is to navigate and mediate these systems in a way that is responsive, innovative, and socially engaged. In doing so, architecture can open up new ways of living and interacting with our built surroundings.

Why do you participate in architecture competitions?

Competitions are an opportunity to step outside the constraints of our day to day tasks and engage critically with new ideas. They allow me to test design thinking, explore interesting narratives, and articulate ideas that I have kept in the back of my mind.

What advice would you give to individuals who struggle to decide whether it would be beneficial for them to participate in architecture competitions?

I would encourage individuals to see competitions as a chance to flex their design muscles and explore ideas that might otherwise remain dormant. The process of conceptualizing, researching, and presenting a vision is good practice and is more rewarding than the outcome.

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