Architecture Competition Berlin Techno Booth Honorable mention – NABA - NUOVA ACCADEMIA DI BELLE ARTI

We’d like to take the opportunity to introduce you to one of our Honorable mention winner for our “Berlin Techno Booth” competition – Giorgia Martella from Italy!

Giorgia Martella from Italy

I’m Giorgia Martella, I’m 24 years old, I have a degree in design and currently attend the master's in interior design at NABA in Milan, Italy. I have carried out an internship at Agelabdesign, an architecture and design studio in my little city, Tricase, in the province of Lecce. I have taken a video mapping course and, during these years of university, I have deepened my ability and interest in different fields of design, such as garden design, visual merchandising, and design in general.

Brief information about the projects that you/your company have been involved with. For instance, what scale have you focused on/preferred, any significant projects where the company/ individuals have been involved?

During my university career, I developed and took part in the realization of many projects. Some of these concerned the area of product design, including the study and learning of knowledge and techniques that are required to creatively conceive and develop products designed for people and responding to the needs of the companies that produce them. Others were destined for the interior design area, working on the redevelopment and regeneration of completely abandoned or disused urban places, with the aim of creating functional realities aimed at improving the quality of life of the individual and the community.

What does architecture mean to you and what is the role of an architect in your society?

Architecture is a strictly personal relationship between man and the space that he himself imagines and builds to improve his own quality of life. Architecture is integrative and interdisciplinary. Architecture is style, belonging to the place, environment, and society in which it develops, it is the result of the time in which it is created and is indestructible and indissoluble. The evolution of technology, new construction techniques, new materials, and new solutions in the management and organization of space have required a multiplication of specialist skills.

The architect has the task of having and transmitting the overall vision of the project, of combining the individual specialist skills in an overall work.The architect interprets the needs of society in relation to the enjoyment of public spaces, interior spaces, to make the most of and enjoy our homes, but also design and future vision of public architecture in relation to changes and new needs.

Why do you participate in architecture competitions?

I participate in architecture competitions to exercise creativity, to have the opportunity to see my project realized, and obtain international recognition.

What advice would you give to individuals who struggle to decide whether it would be beneficial for them to participate in architecture competitions?

Architecture competitions help to gather the best and most avant-garde designs, foster community development, and create enormous publicity around new projects.
If the competition should not go well, the advice that I want to give is that not always a project, that is not carried out, does not bring results.

Participation is always an exceptional opportunity to be recognized, not only by the community of professionals in the field of architecture, but also by potential future clients.