Jury feedback summary
The project is a clever experiment with visual perception, and treats the buildings as massive surfaces for the display of images. Similar to both billboards and projection screens, the proposed method of painting 5-storey-high grayscale images turns the apartment block exterior walls into holograms; viewers can perceive from specific locations the transformation of the façade’s painted texture into a three-dimensional artwork. The proposal offers an opportunity for changing surface treatments over time, the buildings becoming a curated gallery for imagery.
Jury feedback summary
The winning submission responds directly to the question: how can this type of mundane apartment block be made more dynamic? The proposal infuses the existing structure with a human element, animating it by grafting balconies onto the existing façade. Furthermore, it offers users the opportunity to personalise units with individual gardens visible from ground level, by overlaying the façade with a system for supporting the vertical growth of plantings. The submission was considered by the jury to be most successful for its ability to transform this otherwise sterile façade into a stage for individual and community expression.