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Sculptural Facade of Composite Materials Integrating Natural Ventilation in a Fashion Hub

Authors:
Dennis Schiaroli, Dennis Schiaroli, Joshua Harrex
Sculptural Facade of Composite Materials Integrating Natural Ventilation in a Fashion Hub

Project in-detail

The sculptural facade, crafted from composite materials and designed for optimal natural ventilation, creates a dynamic interplay of light and space in an urban environment dedicated to fashion and creativity.
5 key facts about this project
01
The design incorporates an innovative bent A-frame structure that enhances both aesthetic appeal and functional space.
02
The use of charred wooden shingles contributes to fire resistance while offering a distinctive texture.
03
Natural ventilation systems are strategically integrated to optimize indoor air quality and energy efficiency.
04
Exhibition spaces are adaptable, allowing for various configurations to accommodate different fashion displays.
05
Collaborative zones are designed to encourage interaction and creativity among designers and the community.
The I Am Fashion Hub, located in the vibrant city of Bangkok, Thailand, represents a significant architectural venture aimed at redefining the relationship between fashion, community, and urban interaction. This project embodies a vision of fostering creativity and collaboration within the fashion industry while establishing an accessible space for both professionals and enthusiasts. Its design reflects contemporary architectural trends, integrating form, function, and aesthetics in a manner that resonates with the dynamic nature of the fashion world.

The primary function of the I Am Fashion Hub is to serve as a multifunctional center for fashion-related activities. It provides exhibition spaces for showcasing the latest designs and trends, workshops for skill development, and collaborative areas for networking among designers and fashion professionals. The project is designed to promote interaction, allowing various stakeholders in the fashion industry to connect and share ideas. This hub positions itself not only as a commercial space but also as a cultural landmark, contributing to the broader dialogue about fashion in the context of Bangkok’s urban landscape.

The architectural design features a fluid and visually engaging facade, incorporating large glass panels and innovative composite materials. These materials are selected not only for their durability but also for their ability to create a sense of transparency, allowing the activities within to be visible from the outside. This approach not only invites curiosity but also symbolizes the openness and accessibility that the hub aims to promote. The organic shapes of the building mimic the fluidity of fabrics, emphasizing the connection between architecture and the fashion industry. This visual connection enhances the narrative of the hub, positioning it as an integral part of the surrounding environment.

Inside the hub, the design continues to support its multifunctional purpose. The central atrium serves as a focal point, designed to bathe the interior in natural light while providing a spacious and welcoming environment for visitors. The layout promotes easy circulation and interaction, with open spaces that facilitate movement and engagement among users. Workshop areas are thoughtfully placed to allow for collaboration, while exhibition spaces are versatile enough to accommodate various types of displays, from traditional garment showcases to multimedia presentations highlighting fashion innovations.

The unique design approaches employed in the I Am Fashion Hub extend beyond aesthetics. A strong emphasis on sustainability is evident through the incorporation of green roofs, natural ventilation systems, and rainwater harvesting features. These elements not only enhance the building’s ecological footprint but serve as excellent educational points about sustainable practices in architecture and fashion.

One of the key aspects of the I Am Fashion Hub is its strategic location, which facilitates pedestrian access and connectivity to popular public transport routes. This choice of location encourages foot traffic and establishes the hub as a destination for both locals and tourists. Moreover, the surrounding urban context is taken into account, with the design harmonizing with neighboring structures and contributing positively to the cityscape.

Overall, the I Am Fashion Hub stands as a testament to thoughtful architecture that prioritizes functionality, community interaction, and sustainability. By blending elements of design that speak to the principles of the fashion industry, this project creates a forward-thinking environment where creativity can flourish. Readers are encouraged to explore the architectural plans, sections, designs, and ideas of this project to gain deeper insights into its innovative approach and vision. Engaging with these elements will provide a comprehensive understanding of how the I Am Fashion Hub successfully marries the fields of architecture and fashion, contributing to the cultural fabric of Bangkok.
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100,000€ Prize / 2025

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

Competition organisers

The 10th edition of the MICROHOME architecture competition invites architects and designers from around the world to explore the possibilities of compact, sustainable living. Hosted by Buildner in collaboration with Kingspan and Hapi Homes, this special edition challenges participants to design an off-grid, modular microhome for a young professional couple, with a maximum floor area of 25 m². Designs should prioritize innovation, efficiency, and real-world feasibility. 

A total prize fund of 100,000 € will be awarded, including three main prizes, the Kingspan Award, and the Hapi Homes Award, which will grant 15,000 € and lead to the construction of the selected design. The final registration deadline is September 25, 2025, and winners will be announced on Decebmer 9, 2025. For full competition details and submission guidelines, visit microhome.info.

Microhome

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

100,000 € PRIZE FUND / KINGPSAN EDITION #10 IDEAS COMPETITION
Prize 100,000 € + Potential realisation
Eligibility Open to all
Early bird registration deadline 22 May 2025
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