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Geometric Facade of Glass and Steel Enveloping a Sustainable Fashion Hub

Authors:
alfonso ruete, Borja Prendes, Juan Dublang, diego herguera
Geometric Facade of Glass and Steel Enveloping a Sustainable Fashion Hub

Project in-detail

A dynamic geometric facade of glass and steel, complemented by sustainable design practices, creates an engaging hub for innovation and collaboration within the fashion industry.
5 key facts about this project
01
The facade incorporates a unique origami-inspired design that enhances its visual dynamism.
02
High-performance glazing maximizes natural light while minimizing energy consumption.
03
The building's structural framework employs advanced steel technology, allowing for complex geometries.
04
Rainwater harvesting systems are integrated to promote sustainability and reduce environmental impact.
05
Community spaces are strategically designed to foster engagement among diverse user groups.
The Fashion Hub in Bangkok represents an ambitious architectural project that serves as a dynamic space dedicated to the fashion industry. This building functions as a multifaceted environment for creativity, innovation, and collaboration, catering to a diverse range of activities associated with fashion. Its design reflects a contemporary approach to urban architecture, focusing on the interplay between aesthetic form, function, and sustainability.

At its core, the Fashion Hub symbolizes a new era in the fashion industry by integrating technology and creativity within its physical structure. The architectural design is intentionally crafted to encourage interactions between various stakeholders in fashion, from designers and brands to consumers and local communities. By fostering an open and collaborative environment, the project seeks to enhance Bangkok’s profile as a significant hub for fashion and design.

The architecture of the Fashion Hub features a unique and playful facade, characterized by complex geometric shapes that suggest movement and dynamism. This design approach not only adds visual interest but also serves to differentiate the building within the bustling urban landscape of Bangkok. The use of overlapping planes and varying elevations creates depth and dimension, which invites exploration of the space both from the outside and within.

Operationally, the layout of the Fashion Hub is arranged to serve multiple functions. It includes exhibition spaces, retail areas, office settings, and recreational zones, all designed to accommodate the diverse needs of professionals and the public. These distinct areas are interconnected, promoting fluidity and encouraging visitors to navigate effortlessly throughout the building. The thoughtful arrangement of spaces enhances user experience, making it both functional and engaging.

Another critical aspect of the project is its emphasis on natural light and openness. The extensive use of glass in the facade allows for ample daylight to penetrate deep into interior spaces, fostering an inviting atmosphere. This connection to the exterior not only enhances the ambiance but also helps to reduce reliance on artificial lighting, reinforcing the project's sustainability goals.

In terms of materiality, the Fashion Hub incorporates a well-considered palette that underscores the project’s architectural intent. High-performance glazing is utilized to maximize views and improve energy efficiency. Steel plays a significant role in the construction, offering a lightweight yet strong framework that supports the building’s striking architecture. Reinforced concrete elements provide the necessary stability to maintain the structural integrity of the unique forms.

A particularly notable feature of the building is its sustainable design considerations. The project integrates energy-efficient systems, rainwater harvesting mechanisms, and green roofs, all contributing to a reduced environmental footprint. These eco-friendly strategies make the Fashion Hub not only an architectural statement but also a responsible member of the urban community.

The Fashion Hub demonstrates a commitment to community engagement through its design. The public areas are designed to encourage interaction, making it a gathering place for individuals interested in fashion, local residents, and tourists alike. The architecture serves as an inclusive space that welcomes various demographics, reflecting the diverse and vibrant culture of Bangkok.

In summary, the Fashion Hub stands as a symbol of contemporary architectural practice, merging utility with creative expression. Its innovative design, thoughtful site planning, and dedication to sustainability position it as a pivotal space in the fashion landscape of Bangkok. Readers interested in a deeper understanding of the architectural aspects of this project are encouraged to explore architectural plans, designs, and sections to appreciate the nuances of the Fashion Hub’s design and functionality.
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Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

Competition organisers

The 10th edition of the MICROHOME architecture competition invites architects and designers from around the world to explore the possibilities of compact, sustainable living. Hosted by Buildner in collaboration with Kingspan and Hapi Homes, this special edition challenges participants to design an off-grid, modular microhome for a young professional couple, with a maximum floor area of 25 m². Designs should prioritize innovation, efficiency, and real-world feasibility. 

A total prize fund of 100,000 € will be awarded, including three main prizes, the Kingspan Award, and the Hapi Homes Award, which will grant 15,000 € and lead to the construction of the selected design. The final registration deadline is September 25, 2025, and winners will be announced on Decebmer 9, 2025. For full competition details and submission guidelines, visit microhome.info.

Microhome

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

100,000 € PRIZE FUND / KINGPSAN EDITION #10 IDEAS COMPETITION
Prize 100,000 € + Potential realisation
Eligibility Open to all
Early bird registration deadline 22 May 2025
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