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Cylindrical Structure Featuring Fiber Optic Facade and Reflective Materials for a Fashion Hub

Authors:
Denise Belanda, Bruno Veiga, Gabriela Bragança
Cylindrical Structure Featuring Fiber Optic Facade and Reflective Materials for a Fashion Hub

Project in-detail

A cylindrical landmark adorned with a fiber optic façade and reflective materials creates a visually engaging space that serves as a vibrant hub for fashion, art, and community collaboration in the heart of Bangkok.
5 key facts about this project
01
The building's cylindrical design enhances vertical circulation and spatial flow, creating a seamless movement experience.
02
Fiber optic cables integrated into the façade provide dynamic lighting that adapts to fashion exhibitions and outdoor conditions.
03
Reflective materials in the structure engage with the surrounding environment, creating a visual dialogue with the urban landscape.
04
The multi-functional spaces are designed to transform for various events, from fashion shows to community workshops.
05
Ground floor cafés and public areas promote interaction, fostering community engagement within the fashion-centric hub.
The Bangkok Fashion Hub is an architectural project that seeks to redefine the intersection of fashion, art, and community in one of Southeast Asia's bustling metropolises. Nestled in the heart of Bangkok, this project serves not only as a functional space dedicated to the fashion industry but also as an architectural landmark symbolizing the cultural vibrancy of Thai society. The design aims to create a dynamic environment for fashion showcasing, design innovation, and community engagement, making it a pivotal addition to the urban landscape.

This architectural project represents much more than a mere space for commercial activity; it is a testament to the growing importance of fashion as a cultural and economic force. By placing emphasis on connectivity, both visually and physically, the design promotes interaction among visitors, designers, and consumers alike. The building is conceived as a hub where creativity flourishes, facilitating collaboration and exchange between emerging designers and established brands, while also providing educational opportunities for fashion students.

The architectural approach is characterized by a cylindrical structure that encourages fluid movement. Designed to facilitate easy navigation through its various levels, the form enhances the experience of moving through the space, reflecting the idea that fashion is always in motion. The façade incorporates reflective materials that not only provide aesthetic appeal but also engage with the environment, mirroring the vibrant city around it. These design elements collectively contribute to a sense of dynamism, emphasizing the changing nature of fashion and the cultural context in which it exists.

One of the most distinctive aspects of the Bangkok Fashion Hub is its incorporation of various functional spaces within a cohesive design framework. The building houses retail areas, studios for emerging designers, educational classrooms, and exhibition halls, all designed to foster a collaborative spirit. The multi-purpose nature of the facility underscores the importance of versatility in contemporary architecture, particularly within an industry as diverse and rapidly evolving as fashion.

Vertical circulation plays a crucial role in the overall design, as external ramps and staircases act not only as functional pathways but also as platforms for fashion shows and events. This intentional design approach allows the space to transform depending on the occasion, making it suitable for both formal exhibitions and casual gatherings. The integration of cafés and community spaces at the base of the building invites the public to engage, blurring the lines between commercial and communal activities.

Materiality is another significant focus of the design. Using fiber optic cables as part of the façade creates a visually stunning experience that captures the evolving nature of fashion exhibitions. The reflective surfaces enhance this dynamic by altering the appearance of the building throughout the day, allowing it to adapt to various lighting conditions. Additionally, the use of concrete and steel provides the necessary structural integrity, ensuring the building's long-term viability while maintaining a modern aesthetic.

The architectural design of the Bangkok Fashion Hub highlights the importance of sustainability and energy efficiency. By incorporating innovative materials and technology, the project aligns itself with contemporary practices that prioritize environmental responsibility. This commitment to sustainability reinforces the idea that architecture can play a vital role in promoting ecological awareness within urban settings.

As an architectural project, the Bangkok Fashion Hub serves as a symbol of forward-thinking design that embraces the local cultural heritage while addressing modern needs. Its unique approach to combining various functions in a cohesive manner, along with its attention to materiality and sustainability, makes it a noteworthy addition to Bangkok's architectural landscape. For those interested in gaining a comprehensive understanding of this project, exploring elements such as architectural plans, architectural sections, and architectural ideas will provide valuable insights into the intentional design decisions that underpin this innovative effort. The Bangkok Fashion Hub not only exemplifies the potential of architecture to redefine urban spaces but also invites community members and industry professionals to engage in a shared experience that celebrates the art of fashion.
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Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

Competition organisers

The 10th edition of the MICROHOME architecture competition invites architects and designers from around the world to explore the possibilities of compact, sustainable living. Hosted by Buildner in collaboration with Kingspan and Hapi Homes, this special edition challenges participants to design an off-grid, modular microhome for a young professional couple, with a maximum floor area of 25 m². Designs should prioritize innovation, efficiency, and real-world feasibility. 

A total prize fund of 100,000 € will be awarded, including three main prizes, the Kingspan Award, and the Hapi Homes Award, which will grant 15,000 € and lead to the construction of the selected design. The final registration deadline is September 25, 2025, and winners will be announced on Decebmer 9, 2025. For full competition details and submission guidelines, visit microhome.info.

Microhome

Design a new small-scale home concept in the 10th edition of MICROHOME — 100,000 € prize + construction

100,000 € PRIZE FUND / KINGPSAN EDITION #10 IDEAS COMPETITION
Prize 100,000 € + Potential realisation
Eligibility Open to all
Early bird registration deadline 22 May 2025
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